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BlogBridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.
Time on page measures the difference between when opens a webpage and then clicks another link. Or opens a new tab and visits the same domain. A common fallacy is that time on page represents all users, when it only captures those that complete those actions. So it is not reflective of an overall audience. It tends to skew up. Average time on page, takes any datapoints it has collected for time on page, and spreads it out as an… Continue reading
Attention will provide a more accurate view of a customers engagement time on page. For the average webpage or piece of content, about 48 seconds of attention is a good benchmark. Time on page measures the difference between when opens a webpage and then clicks another link. Or opens a new tab and visits the same domain. A common fallacy is that time on page represents all users, when it only captures those that complete those actions. So it is… Continue reading
Seeing the time on page metric for email traffic sources, aims to inform how well email is driving traffic to a webpage. However due to flaws in the time on page methodology it can be quite inaccurate. Time on page measures the difference between when opens a webpage and then clicks another link. Or opens a new tab and visits the same domain. A common fallacy is that time on page represents all users, when it only captures those that… Continue reading
Because of a flaw in the way time on page and time on site is measured, it means time on site can be 0. Time on page measures the difference between when opens a webpage and then clicks another link. Or opens a new tab and visits the same domain. A common fallacy is that time on page represents all users, when it only captures those that complete those actions. So it is not reflective of an overall audience. It… Continue reading
Time on page measures the difference between when opens a webpage and then clicks another link. Or opens a new tab and visits the same domain. A common fallacy is that time on page represents all users, when it only captures those that complete those actions. So it is not reflective of an overall audience. It tends to skew up. To capture data on a single page, you would want the user to click to another website on the same… Continue reading
Time on page measures the difference between when opens a webpage and then clicks another link. Or opens a new tab and visits the same domain. A common fallacy is that time on page represents all users, when it only captures those that complete those actions. So it is not reflective of an overall audience. It tends to skew up. This makes it harder to link to an ROI measure because it is an inconsistent metric. It would be better… Continue reading
Time on page measures the difference between when opens a webpage and then clicks another link. Or opens a new tab and visits the same domain. A common fallacy is that time on page represents all users, when it only captures those that complete those actions. So it is not reflective of an overall audience. It tends to skew up. Newer platforms like Nudge measure Attention, a second by second measure, which captures the attention of all users. If a… Continue reading
Because of a flaw in the way time on page and time on site is measured, it means time on site can be shorter than time on page. Time on page measures the difference between when opens a webpage and then clicks another link. Or opens a new tab and visits the same domain. A common fallacy is that time on page represents all users, when it only captures those that complete those actions. So it is not reflective of… Continue reading
Time on page is an outdated metric but platforms like Google Analytics still offer it. Time on page measures the difference between when opens a webpage and then clicks another link. Or opens a new tab and visits the same domain. A common fallacy is that time on page represents all users, when it only captures those that complete those actions. So it is not reflective of an overall audience. It tends to skew up. Newer platforms like Nudge measure… Continue reading
How does a session duration of 0 occur? If a user doesn’t engage with any other page, the duration would be 0. This could be a bot, it could also just be a user that read the one page, hit the back button. Or swapped browser tabs. Or got distracted. The odds are that is not a bot, but it could be. Newer platforms like Nudge measure Attention, a second by second measure, which captures the attention of all users. Continue reading