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Tag: unilever

This Week in Native Ads 2/8

  One big thing I want to speak on the pace of change. Twitter this quarter is changing their reporting metric to mDAU, monetizeable daily active user. The market did not like it. Imagine if they had used this number a few years ago when Jack first came back. They would have been decimated. Were they measuring it? You can guarantee it. 3000 employees isn’t a ship you can turn overnight. Nor the expectations of millions of users. In… Continue reading

Ben Young
Ben Young
February 8, 2019