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If you haven’t yet, this would be the edition you forward to your CMO 🙂 One big thing We took a peek at Nudge data and brand content consumption is through the roof, if you’re a marketer trying to stay relevant, invest more in content. In some pockets we saw it as high as 80% increase and we are seeing week on week increases. If you’re a marketer and not sure what to do to stay relevant. There’s… Continue reading
One big thing I want to speak on the pace of change. Twitter this quarter is changing their reporting metric to mDAU, monetizeable daily active user. The market did not like it. Imagine if they had used this number a few years ago when Jack first came back. They would have been decimated. Were they measuring it? You can guarantee it. 3000 employees isn’t a ship you can turn overnight. Nor the expectations of millions of users. In… Continue reading
It is 2021, and measurement is more of a moving target than ever. The industry, platforms, and content are all in flux. Lets take a look at recent data points we’ve seen: – 87% of ad execs say they hold back spending on media and platforms due to poor measurement. – MediaPost – Half of the marketers in this survey discard at least half of their data. – eMarketer – Centralizing marketing data remains a top… Continue reading
