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This Week in Native Ads

This Week in Native Ads 10/11

We’ve been thinking about renaming the newsletter from This Week in Native Ads, native is now the norm and de-facto. Any thoughts or ideas? Format will stay the same, covering the pillars of native; programmatic, content, balance of art and science and the intersection of advertising and media. One big thing The only constant is change. And this week’s stories only highlight that, we see mobile time is growing 27% YOY, DTC brands pulling from social to invest in… Continue reading

Ben Young
Ben Young
October 11, 2019
Branded content
Branded content
This Week in Native Ads

This Week in Native Ads 6/28

One big thing Since last week there’s been a few more write-ups on Cannes (i.e. brand purpose hypocrisy at Cannes), not entirely sure what it was about this year which has struck a chord – but it has. This piece on the New York Times from Farhad Manjoo continues last week’s chat (that it’s all about the people you bump into), the global parties you’re not invited… Continue reading

Ben Young
Ben Young
June 28, 2019
salesforce
salesforce
This Week in Native Ads

This Week in Native Ads 6/14

Gustaf here, I head up marketing at Nudge. I’m covering for Ben this week, while he’s out enjoying the Spanish weather. ☀️ One big thing This week, we saw Salesforce’s surprise $15.7 billion acquisition of Tableau, just one week after Google announced that they’d bought Looker. I’m not suggesting that this deal happened as a direct result of Google’s acquisition of Looker (Salesforce has been eyeing up… Continue reading

Gustaf Stenlund
Gustaf Stenlund
June 14, 2019