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Tag: ROI of content

This Week in Native Ads 12/6

Next week I’m hosting some drinks for smart folks in the sports media industry. LMK if you’d like to join us. Informal, small group. I shared my top books of 2019, what were yours? One big…

Ben Young
Ben Young
December 6, 2019

The State of Content

Welcome! As digital marketing is constantly evolving, branded content is gaining popularity. Branded content has 69% unaided awareness and 51% persuasion according to Marketing Land. Business Wire found that Consumers who trust premium publishers is relatively high, while only 36%…

Jessica Toib
Jessica Toib
January 14, 2020

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