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Content Marketing ROI
In this post we establish what your content ROI is, how to calculate it and explain it to others. What is Content ROI? What the return on investment of content boils down to is this: does it deliver the business outcome that you require? Pretty simple. How do you define those outcomes? Thatโs the more tricky part. But it typically comes down to a few buckets, awareness, interest, desire and… Continue reading
