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How enterprise brands can leverage predictive models for zero click marketing
With brands adopting content-led strategies in recent years, it has created a real paradox. Creating zero click content on social which gets better reach & engagement from your audience versus encouraging them to click through to the website where transactions happen. And then when a customer inevitably searches for or arrives at a brand directly, marketers have been unable to attribute the value back to their activity. The harsh reality is that this lack of attribution has led to turnover… Continue reading
