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How Branded Content Drives Business Outcomes
The tldr; content that is consumed, disclosed and has calls to action will drive business outcomes. Getting to content that is consumed, is the hard part. More on that below. Before we indulge in this post, there are a few provisos I need to give. These are, level setting, branded content can easily drive business outcomes when you have effective measurement in place. If you don’t have that – you can and will lose money very… Continue reading
