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Tag: research papers

How Content Marketing Hubs Win in the Alcohol Industry

What is a content marketing hub? A content marketing hub is an online destination, owned by brands, where the brands act like publishers. The content is in some way related to the brand and organized around a specific topic. Usually, the content comes from a combination of authors, is often non-promotional, and it can be more or less branded. A content hub can be published on the brand’s webpage or on a separate site. Nudge has created  research papers… Continue reading

February 12, 2016