This Week in Native Ads 4/5
One big thing Google is in a difficult place with Chrome, Safari has ITP (privacy protection), as does Firefox and if they donโt level set, they risk losing market share. Such a change would threaten a lot of ad tech, especially anything that relies on third party cookies. AdWeek has a piece on how theyโre between a rock and hard place, and AdExchanger digs in to what it could look like. Continue reading
