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Tag: offline attribution

See the latest tools, tactics and insights in to how you can build off-line attribution models, establish signals and/or proxies to seeing how you drive offline behavior.

Measuring purchase intent for brands in offline environments
Measuring purchase intent for brands in offline environments

How Brands Measure Purchase Intent on Content in Offline Environments

    Many advertisers are still in the dark of how to use native content to drive offline sales. In this post we’ve put forward a foolproof framework for brands looking for indicators of purchase intent.   The ability to measure purchase intent on content, and to prove that consumers are taking desired actions (i.e. most often a purchase or conversion), is a brand’s ultimate proof point. Brands need to start identifying purchasing… Continue reading

Gustaf Stenlund
Gustaf Stenlund
May 11, 2017