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Beauty Industry, Branded Content Report
In this report, we examine: Key metrics & benchmarks, distribution insights, content formats, engagement on social, and overall best practices. Lastly we highlight some great work weโve seen in market. While these arenโt campaigns weโve measured, they align with our best practices and we hope youโll find some inspiration in them. Key Metrics The most valuable indicators of successful campaigns are Attention Minutes, Engagement, Avg. Scrolled and Earned… Continue reading
