

The measurement problem facing modern marketers
It is 2021, and measurement is more of a moving target than ever. The industry, platforms, and content are all in flux. Lets take a look at recent data points weβve seen: β 87% of ad execs say they hold back spending on media and platforms due to poor measurement. β MediaPost β Half of the marketers in this survey discard at least half of their data. β eMarketer β Centralizing marketing data remains a topβ¦ Continue reading