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Tag: native advertising terms

Native advertising vs Sponsored Content

In our Branded Content and Native Advertising Glossary we define each. Native advertising,ย describes the overall trend of creating advertising that is designed to fit the form and function of the site it resides on. Sponsored content, similar to paid content, describes content that has been paid for by a brand. Content may or may not be directly related to the brand. You would say Sponsored Content is a type of Native Advertising, colloquially it… Continue reading

Ben Young
Ben Young
January 11, 2016