Strategy & Tactics

How to measure native content

Paid content has thrown a real spanner in the works. Brands were already skeptical of some of their display metrics, which is why viewability came about. Now imagine all those banners turning in to paid content, it opens up flood gates of questions. Your content which has been produced for a specific objective is out […] Read More

by , April 27, 2015

Strategy & Tactics

Best practices for placing native ad content

In this post we share a few insights we get by providing analytics for native ad content. ¬†Keep in mind this is a nascent industry so standards are still being developed¬†but this is a place to start. Evaluate the technology stack You want to check for a few things: On your native ad content, how […] Read More

by , November 11, 2014