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Tag: native ad disclosure
Branded Content, Product Updates

The Visible Part of the Invisible Content – Disclosures

  Disclosures – When, Where, and How to Use Them Disclosures within advertising are to inform the readers that the content they’re about to read is an advertisement. Previously, Nudge created a whitepaper regarding disclosures and custom native ads, where the results were surprising. The most common disclosures were ineffective, readers seemed to indicate a banner blindness to the disclosures. Native disclosures have shown to work best for custom native ads (by that we mean when disclosures were in the content)… Continue reading

Amanda-Anna-Caroline
Amanda-Anna-Caroline
March 22, 2016
Reports

The best disclosures are native: a study on effective disclosures on custom native ads

In a recent study we completed, we found that the most effective form of disclaimers are in the content themselves. When disclosures were in the content, peoples ability to identify it as an ad went up 89%. The outtake: native disclosures work best for custom native ads. However, the overall identification was still only half of participants. We believe the way to lift it from here is repetition in the article, however we haven’t found enough examples for further testing yet. Continue reading

Ben Young
Ben Young
January 23, 2015