One big thing I saw another post from DigiDay, marketers upset at lack of transparency. Itโs worth calling out – transparency is an option, if you want it, go get a partner that will deliver it. Dmexco thoughts Dmexco was a bit sweet and sour. That is, I love catching up with peers and meeting new folks in the industry. But itโs largely just one side of the industry so feels tone deaf. There isnโt… Continue reading
Ben Kaplan has worked across publishers, brands, as well as agencies, enabling them to achieve additional reach, engagement and data-driven insights. Ben currently leads all of Meredith Digitalโs ad product marketing and strategy. In addition, Ben also oversees custom ad product design as well as native, video, social and influencer operations. In this interview, we cover: The biggest changes in the last decade, when it comes to buying/selling… Continue reading
