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Tag: marketing dashboards

Analytics

How to choose your digital marketing dashboard

Choosing a digital marketing dashboard can be difficult. This post helps to make the process of selecting a dashboard easier and more effective. Let’s start by defining what as dashboard is.   What is a digital marketing dashboard?  A digital marketing dashboard is a collection of metrics, with the purpose of displaying important information in regards to your business. Typically using visualizations to make the data easier to digest. And just like a dashboard in your car, a digital marketing… Continue reading

Ben Young
Ben Young
February 24, 2021
How To

How to Measure Digital Marketing Effectiveness

Using a third-party specialist marketing analytics tool will enable you to measure your effectiveness. In particular, when marketers reference effectiveness, understanding benchmarks is helpful. Where am I sitting as an organization against my competitors? Because yes, you need to be effective in driving results but are we doing better than our competitors (or not). This is useful nuance and context. Because hey, who doesn’t want to beat their competitors? Technically you are going to need a few things… Continue reading

Ben Young
Ben Young
January 17, 2020