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Tag: leads

Guide to Content Attribution

Content attribution is the holy grail of content marketing and native advertising. Being able to demonstrate business outcomes from content is the ultimate proof point. But for many marketers they’re stuck in quagmire trying to figure…

Ben Young
Ben Young
September 5, 2020

How to measure marketing ROI

Once you have established a succinct marketing strategy and objectives, establishing the return on investment is easier. You look at all your inputs, how much did you spend or invest in resources. Then look at the outputs. The…

Ben Young
Ben Young
January 17, 2020

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