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Tag: Innovid

OTT Ad Impression Measurement
OTT Ad Impression Measurement

This Week in Native Ads 9/28

Hey friends! Melanie Deziel here, Founder of StoryFuel and the Brand Storyteller Society. Ben is off this week, so I’ve jumped in, in his stead, to deliver this week’s edition of This Week in Native Ads! Notable stories this week Guess it’s time to add “biometric data” to our list of content campaign KPIs: The Telegraph is now measuring branded content with biological response data. While it… Continue reading

Ben Young
Ben Young
September 28, 2018