Return on investment in digital marketing is a hot topic and isn’t one that is easily answered. At least not at first glance. A very simplistic view is what went in and what went out. i.e. We spent… Continue reading
Install a third-party tracking system that will measure how well your digital marketing is going. This enables you to just focus on the insights and improving your digital marketing. Then work backward from the digital marketing strategy, what is… Continue reading
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