Skip to content
Return on investment in digital marketing is a hot topic and isnโt one that is easily answered. At least not at first glance. A very simplistic view is what went in and what went out. i.e. We spent $500k on marketing. What did we get? The output or impact then has to be linked to the companies objectives. Which should have a dollar amount assigned to it. For example, we needed to grow the awareness of… Continue reading
Install a third-party tracking system that will measure how well your digital marketing is going. This enables you to just focus on the insights and improving your digital marketing. Then work backward from the digital marketing strategy, what is our aim here? How do we measure that? Then link this to your metrics. For example, if your aim is to attract new customers, what is a meaningful amount of potential customers? Then use your measurement to see how… Continue reading
