Home Breadcrumb Blog BreadcrumbTag: How to analyze A/B test results

Tag: How to analyze A/B test results

marketing data analysis
marketing data analysis

How to analyze A/B test results

A/B Testing is a tremendous practice for marketers to test two different variations. However, it is not bulletproof. First, you need to think about context, what happened before/after people engaged with this A/B test. You want to make sure you haven’t tipped the results one way with a prior A/B test earlier in the consumer experience. Then you need to establish is this a meaningful sample size. For that, you want to look at your overall population of… Continue reading

Ben Young
Ben Young
January 17, 2020