![NBCUniversal raking it in](/wp-content/uploads/2019/07/5d39b302100a241de2389222-1536-1152.jpg)
![NBCUniversal raking it in](/wp-content/uploads/2019/07/5d39b302100a241de2389222-1536-1152-900x540-c-default.jpg)
This Week in Native Ads 7/26
I’m exploring the accounting treatment of content, that is if you treat it like an asset, how does or how would that change marketing’s P&L? Typically branded/native content is one off so treated as an expense. But if it’s re-used or has a longer timeframe of economic output does that mean it could be treated as an asset? Especially on the brands owned channels. Has anyone got first hand experience and/or analysis they’ve read? Would love to hear from readers. Continue reading