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Bringing attention metrics to earned media
Imagine a great press write up? But no one’s reading it?! Measuring what matters most, the rise of attention metrics in earned media. PR metrics have languished behind other parts of the media mix, which is why now is a right time to bring new metrics in, to help show how well they do. This post dives into how attention metrics show the impact & ROI of earned media. If an ad gets 2 seconds of attention (which in some… Continue reading
