Tag: Digital Ads
This Week in Native Ads 11/16
One big thing Brands should adopt billable hours – but link that to the outcomes they need to create this year. I.e each hour could be worth $100k in growth. The timesheet has been…
Killing Wasted Spend: how to staunch the bleeding of digital dollars and reignite growth
Imagine, for a moment, an industry outside of digital advertising where waste was as commonplace. You turn on CNBC in the morning to watch in horror that the aluminum market managed to misplace 7 billion…
An Interview with Ben Kaplan, VP of Digital Ad Product Marketing at Meredith Corp
Ben Kaplan has worked across publishers, brands, as well as agencies, enabling them to achieve additional reach, engagement and data-driven insights. Ben currently leads all of Meredith Digital’s ad product marketing and strategy. In addition,…
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