This Week in Native Ads
This Week in Native Ads 11/16
One big thing Brands should adopt billable hours – but link that to the outcomes they need to create this year. I.e each hour could be worth $100k in growth. The timesheet has been a staple of ad agencies for decades. The business model dictates that they need to know where every hour […] Read More
Strategy & Tactics
Killing Wasted Spend: how to staunch the bleeding of digital dollars and reignite growth
Imagine, for a moment, an industry outside of digital advertising where waste was as commonplace. You turn on CNBC in the morning to watch in horror that the aluminum market managed to misplace 7 billion dollars worth of the commodity. Vanished without a trace. Or that 800 million bushels of soybeans disappeared overnight. […] Read More
Interviews
An Interview with Ben Kaplan, VP of Digital Ad Product Marketing at Meredith Corp
Ben Kaplan has worked across publishers, brands, as well as agencies, enabling them to achieve additional reach, engagement and data-driven insights. Ben currently leads all of Meredith Digital’s ad product marketing and strategy. In addition, Ben also oversees custom ad product design as well as native, video, social and influencer operations. In this […] Read More