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Tag: Digital Ads

Chart-Digital-ad-spend-increases-yoy
Chart-Digital-ad-spend-increases-yoy

This Week in Native Ads 11/16

One big thing Brands should adopt billable hours – but link that to the outcomes they need to create this year. I.e each hour could be worth $100k in growth. The timesheet has been a staple of ad agencies for decades. The business model dictates that they need to know where every hour is going. It keeps them focused and on-track (as much as creatives hate filling them out). Brands should also adapt this same mindset. The reason being,… Continue reading

Ben Young
Ben Young
November 16, 2018
wasted-ad-spend-image
wasted-ad-spend-image

Killing Wasted Spend: how to staunch the bleeding of digital dollars and reignite growth

  Imagine, for a moment, an industry outside of digital advertising where waste was as commonplace.   You turn on CNBC in the morning to watch in horror that the aluminum market managed to misplace 7 billion dollars worth of the commodity. Vanished without a trace. Or that 800 million bushels of soybeans disappeared overnight.   The Association for National Advertisers reports that only a quarter of all digital ads reach real people, and the… Continue reading

Ben Young
Ben Young
November 16, 2018
Ben Kaplan, VP at Meredith Corporation
Ben Kaplan, VP at Meredith Corporation

An Interview with Ben Kaplan, VP of Digital Ad Product Marketing at Meredith Corp

  Ben Kaplan has worked across publishers, brands, as well as agencies, enabling them to achieve additional reach, engagement and data-driven insights. Ben currently leads all of Meredith Digital’s ad product marketing and strategy. In addition, Ben also oversees custom ad product design as well as native, video, social and influencer operations.   In this interview, we cover: The biggest changes in the last decade, when it comes to buying/selling… Continue reading

Gustaf Stenlund
Gustaf Stenlund
September 20, 2018