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Guide to Content Attribution
Content attribution is the holy grail of content marketing. Being able to demonstrate business outcomes from content is the ultimate proof point. For many marketers they’re still trying to figure it out. What is content attribution? It is the process of measuring and identifying how content drives business outcomes and then attributing that to the content that created that outcome. If you’re new to content attribution, these articles might be helpful: How do I prove marketing attribution… Continue reading
