Home Breadcrumb Blog BreadcrumbTag: content pricing

Tag: content pricing

How does sponsored content work

A brand approaches a publisher and asks them to sponsor their content. This could involve creating a new piece of content, sponsoring an existing section or the brand supplying content. The most effective way is to create the content in partnership with the publisher. Then the brand gets the benefit of delivering the story within the publishers environment, that context, and audience can easily engage in it. Further the partner can promote and distribute the content to their… Continue reading

Ben Young
Ben Young
January 17, 2020