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In a wider piece on the measurement problem we shared our framework for content marketing measurement. Included below are a few slides with a pragmatic approach. The measurement problem facing modern marketers from Gustaf Stenlund … Continue reading
It is 2021, and measurement is more of a moving target than ever. The industry, platforms, and content are all in flux. Lets take a look at recent data points we’ve seen: – 87% of ad execs say they hold back spending on media and platforms due to poor measurement. – MediaPost – Half of the marketers in this survey discard at least half of their data. – eMarketer – Centralizing marketing data remains a top priority… Continue reading
