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Tag: Content marketing measurement framework.

Analytics

Content Marketing Measurement Framework

In a wider piece on the measurement problem we shared out framework for content marketing measurement. Included below are a few slides with a pragmatic approach. The measurement problem facing modern marketers from Gustaf Stenlund Nudge provides a full content analytics, attribution and intelligence platform that embraces this framework. Continue reading

Ben Young
Ben Young
May 13, 2021
marketing metrics
marketing metrics
Commentary

The measurement problem facing modern marketers

It is 2021, and measurement is more of a moving target than ever. The industry, platforms, and content are all in flux. Lets take a look at recent data points we’ve seen: – 87% of ad execs say they hold back spending on media and platforms due to poor measurement. – MediaPost – Half of the marketers in this survey discard at least half of their data. – eMarketer – Centralizing marketing data remains a top priority… Continue reading

Ben Young
Ben Young
February 4, 2019