Content Marketing Measurement Framework
In a wider piece on the measurement problem we shared out framework for content marketing measurement. Included below are a few slides with a pragmatic approach. The measurement…
The measurement problem facing modern marketers
It is 2021, and measurement is more of a moving target than ever. The industry, platforms, and content are all in flux. Lets take a look at recent data points we’ve seen: – 87% of ad execs say they…
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