What’s on your Content Marketing Dashboard?
The best dashboard is the one you use so start simple. A good place to start, is with an out of the box dashboard, that gives you the top line metrics you need to see. Use that for a bit, then after a few months, customize it to suit. Or you figure out what exact metrics to focus on. Going fancy or too technical too early in a content marketing program can limit options down the track. It’s better… Continue reading