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Tag: content conversion

Content Marketing ROI

In this post we establish what your content ROI is, how to calculate it and explain it to others. What is Content ROI? What the return on investment of content boils down to is this: does it deliver…

Ben Young
Ben Young
November 1, 2019

How Branded Content Drives Business Outcomes

The tldr; content that is consumed, disclosed and has calls to action will drive business outcomes. Getting to content that is consumed, is the hard part. More on that below. Before we indulge in this post, there are a few…

Ben Young
Ben Young
January 29, 2019

How to use Nudge Conversions with SumoMe

We use SumoMe to build our email list and encourage white paper downloads throughout the Nudge site. Their product suite is great, for helping convert people from your content. Nudge’s attribution pixel, works inside SumoMe, simply create a conversion in…

Ben Young
Ben Young
January 13, 2016

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