Rooted in the family tree of predictive analytics, you find purchase intent. In today’s digital world, purchase intent is now an actionable measurement. By identifying purchasing behavior and which steps of the buyer journey that drives real,… Continue reading
Tag: content attribution model
Proving that consumers take action is the ultimate proof point. Marketers are too often lead to believe that a conversion has to be a final step in the buyer journey; that’s not entirely true. ROI metrics… Continue reading
Subscribe to our Weekly Newsletter
Join us every Friday for the latest content, advertsing and industry insights.