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Tag: centralizing data

This Week in Native Ads

This Week in Native Ads 2/8

  One big thing I want to speak on the pace of change. Twitter this quarter is changing their reporting metric to mDAU, monetizeable daily active user. The market did not like it. Imagine if they had used this number a few years ago when Jack first came back. They would have been decimated. Were they measuring it? You can guarantee it. 3000 employees isnโ€™t a ship you can turn overnight. Nor the expectations of millions of users. In… Continue reading

Ben Young
Ben Young
February 8, 2019
Trust & Accountability in Branded Content
Trust & Accountability in Branded Content
This Week in Native Ads

This Week in Native Ads 3/9

I loved this from the Native Advertising Institute, 100 women leaders in native advertising. This week is pretty punchy, with a few datapoints of note. Recently I have broadened some of the stories (i.e. this week, Funny or Die swapping platforms to Vox). The reason is to provide more context on the drivers of change that are impacting native. The market is figuring out who the leaders are, the growth pains are painful for those in… Continue reading

Ben Young
Ben Young
March 9, 2018