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Tag: brand lift

This Week in Native Ads

This Week in Native Ads 3/20

Thanks to everyone who participated, Gustaf passes on thanks for the invaluable feedback. If anyone else wants to join just let me know. One big thing Content consumption is up. I was delighted to receive the latest edition of The Explorers Journal, I’ll treat myself at the weekend over coffee. It got me thinking, during this disruption print editions of major publications are likely to stop, or be paused. And some won’t come back. A… Continue reading

Ben Young
Ben Young
March 20, 2020
Reports

Traffic Quality in 2019, a Deep Dive into Sharethrough’s Native Advertising Performance

  Download the full report here.   Before you read the full report, the key findings were: 1. Sharethrough is a higher quality source than Recommendation units by 10.5 percent, and Native by 37.6 percent. 2. Sharethrough’s native ads outperform traditional display ads by 61 percent. 3. When comparing the difference in quality between Sharethrough’s mobile traffic to the Global mobile traffic standard, the result is a staggering 83 percent. 4. Social Media is… Continue reading

Gustaf Stenlund
Gustaf Stenlund
July 10, 2019