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Tag: automated reporting

marketing data analysis
marketing data analysis

How to analyse a report

When critically analyzing a report, make sure you read it start to finish. Often a nice trick is to start at the back and read all the addendums before you read the actual report. This is often where the limitations or constraints are placed. And knowing these before you interpret the report is helpful. Print it out, get a cup of coffee, get a pen, go to a quiet place. Read it through. Write notes. What surprised you,… Continue reading

Ben Young
Ben Young
January 17, 2020
Optimize Native Content Campaigns on the fly
Optimize Native Content Campaigns on the fly

5 Tips to Optimize Native Content Campaigns on the Fly

  All successful native advertising campaigns have one thing in common – premium content.   However, there’s a misconception that once content has gone live, you can’t improve your outcomes.   As soon as your native content goes live you need to continuously analyze performance data in order to understand what is/isn’t working, and why.   In this post we’re going to let you in on our top 5 tips on… Continue reading

Gustaf Stenlund
Gustaf Stenlund
April 6, 2017