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Attention Metrics
Attention metrics seek to accurately measure the attention of the person interacting with an experience. Attention metrics have became popular through a resurgence in the use of them on digital advertising. The intent there is to measure how impactful, the environment, the placement and the creative itself is. There also is a field of attention measurement that extends to websites and web apps to capture how users interact. Advertising use of attention metrics These can be… Continue reading
