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This Week in Native Ads 9/13
One big thing This week we saw fresh investment in Group Nine and Atlas Obscura, both showing promise that strategic partners see in the space. The common thread between the two companies is a good mix of uncorrelated revenue. Atlas Obscura has branded content, the Airbnb investment will rapidly grow ‘affiliate-like’ revenue and book deals. Group Nine has tv/content deals with The Dodo, Facebook revenue with NowThis and then affiliate with Thrillist. As well as its first book deal with… Continue reading
