In the early days of the internet, we visited homepages, clicked around, and left. We didn’t even have tabs, smartphones, or social sharing. It was in this context Google acquired Urchin to form Google Analytics. That was the old way.
Tag: analytics for content marketing
Each year one of the world’s leading analytics agencies, Cardinal Path releases a report on analytics used by brands. They skew towards big brands, and at the moment focus on site analytics. But it’s a good starting point, this…
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