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This Week in Native Ads 7/26
I’m exploring the accounting treatment of content, that is if you treat it like an asset, how does or how would that change marketing’s P&L? Typically branded/native content is one off so treated as an expense. But if it’s re-used or has a longer timeframe of economic output does that mean it could be treated as an asset? Especially on the brands owned channels. Has anyone got first hand experience and/or analysis they’ve read? Would love to hear from readers. Continue reading
