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Edition #437 Media planners as DJs, Reddit & Google strike an AI deal & X has a bot traffic problem. Curation is having a moment, in the face of a cookieless future, curated deals are all the talk. Some compare them to ad networks, which is astute, curated deals sit on top of publishers, and are a selection of the sites/urls to match an audience, contextual target, attention thresholds etc. The reason it is compelling is you can… Continue reading
Edition #436 On Marie condo, browser appreciation and why brands say the big game. We take the browser for granted. We open our favourite each day and spend our lives using it as a portal to the internet. Every screen time report you get, how much was through a browser? A lot right. We trust that Apple is looking after us with Safari, making it faster, more private and reducing battery usage. Before that, Chrome & Firefox were… Continue reading
Edition #435 On the goldilocks principle, YouTube paying out $70b to creators – and will the third party cookie go? This is the week we are treated to the most delightful ads of the year. Microsoft dropped their Copilot ad, with Copilot as your assistant to do whatever you want to do. And last week Uber Eats had their teaser with the Beckhams, also good. But it’s a funny ceremony isn’t it, with maybe the biggest… Continue reading
Edition #434 AI in branded content, Flashtalking’s big game ad & lego. Ever heard of The Hairpin? It was a beloved indie blog. And Wired highlights how someone bought the domain and has flooded it with AI content. To much dismay. Let’s dig into it. Consider these two scenarios: Scenario 1: A big publisher, automating the creation of fairly utility driven content. I.e. sports game summaries. Scenario 2: A scrappy newsletter, using AI to add extra editorial… Continue reading
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