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Edition #429 The last note of the year, themes of note from the year that’s been. The final note of the year! I wasn’t even sure if I sent one. As I mentioned in the last note, it’s been one of the busiest q4’s since before covid. Whilst I imagine, more people this year are already on holiday, compared to Dec 22nd of 2019. I thought I should. It’s not going to be a regular edition, I thought… Continue reading
Edition #428 Gartner predicts brands will adopt an anti-AI stance, Reelshort, Hivestack acquired & X to pick up Amazon ad demand. AdtechGod tweeted, “It’s supposed to slow down not speed up in December!!!!!” which has certainly been the feeling, I don’t recall a December that’s been this busy in a while. It’s good, I enjoy that end of year rush, to get everything done, before decompressing ahead of the new year. In New Zealand, it’s quite… Continue reading
Edition #427 On the podcast theatre trend & podcasting in general, Yetis year in preview & will Reddit IPO? It’s a tired trope, guy (usually white), talking into a mic in our feeds, it’s part of a wider trend I’m calling podcast theatre. I even saw a thread about can we get a content blocker for these guy speaking to podcast mic videos? Half the time I don’t even think they’re on a podcast, they’ve just set it… Continue reading
Edition #426 Mega post-thanksgiving edit, Idris Elba goes searching for gold, what does losing trust in media & AI have to do with one another? And would you pay for branded content? This week Shareen Pathak, Co-founder & EIC, at Toolkits is our guest editor (yay!). I’ve long been a fan of Shareen’s work, since Digiday times, and at Toolkits they have been releasing super interesting data around brand publishing & brand content. So I thought I’d… Continue reading
2023 Fin