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Archive: Jul 2023

Why speed is important for Analytics

Imagine if you only measured users that don’t make mistakes, it would present a more cheery picture of reality right? The problem is with slower code, that’s what happens. If every user is patient, fully loads the page, doesn’t click away fast, nor swaps tabs, or loses connectivity. Then they would all be counted by analytics. However in the real world, over a population of users these issues are commonplace. And in these scenarios, analytics code may not load. Providing… Continue reading

Ben Young
Ben Young
July 29, 2023

Mindshare

Edition #410 Kids versions of sports events, TikTwitter & Alf is making a comeback? First edit from an airport in a while! Last week I mentioned the Twitter thing, where Elon is using attention to measure the success of the app. And also, there was an eMarketer on how if you look at Metas share of attention vs its spend, marketers should be assigning a lot more to Meta! Kind of Mary Meeker vibes. And I… Continue reading

Ben Young
Ben Young
July 28, 2023

Barbie

Edition #409 Because isn’t everything Barbie this week? On Threads, will it make it and something from us. Been a couple of weeks between notes – with school ending and then a family break – I am about. In fact from the other side of the pond this week! As always, a lot has happened. Last week I shared a little PDF I created – mainly after enough people asked me about it. It’s called the New Growth… Continue reading

Ben Young
Ben Young
July 21, 2023