Home BreadcrumbThis Week in Native Ads 9/28

Archive: Sep 2018

OTT Ad Impression Measurement
OTT Ad Impression Measurement

This Week in Native Ads 9/28

Hey friends! Melanie Deziel here, Founder of StoryFuel and the Brand Storyteller Society. Ben is off this week, so I’ve jumped in, in his stead, to deliver this week’s edition of This Week in Native Ads! Notable stories this week Guess it’s time to add “biometric data” to our list of content campaign KPIs: The Telegraph is now measuring branded content with biological response data. While it… Continue reading

Ben Young
Ben Young
September 28, 2018
dmexco
dmexco

This Week in Native Ads 9/21

One big thing I saw another post from DigiDay, marketers upset at lack of transparency. It’s worth calling out – transparency is an option, if you want it, go get a partner that will deliver it. Dmexco thoughts Dmexco was a bit sweet and sour. That is, I love catching up with peers and meeting new folks in the industry. But it’s largely just one side of the industry so feels tone deaf. There isn’t… Continue reading

Ben Young
Ben Young
September 21, 2018
Ben Kaplan, VP at Meredith Corporation
Ben Kaplan, VP at Meredith Corporation

An Interview with Ben Kaplan, VP of Digital Ad Product Marketing at Meredith Corp

  Ben Kaplan has worked across publishers, brands, as well as agencies, enabling them to achieve additional reach, engagement and data-driven insights. Ben currently leads all of Meredith Digital’s ad product marketing and strategy. In addition, Ben also oversees custom ad product design as well as native, video, social and influencer operations.   In this interview, we cover: The biggest changes in the last decade, when it comes to buying/selling… Continue reading

Gustaf Stenlund
Gustaf Stenlund
September 20, 2018

This Week in Native Ads 9/7

  Hey,   After an interlude for Labor Day – we’re back 🙂 And next week – we can expect a special Dmexco Edition.   We also have Ari from Nudge at the ANA on Data and Measurement. If you’re going to either let us know, have a drink on us.   This week Inbound/ContentMarketingWorld were on – meaning an influx of content about… Continue reading

Ben Young
Ben Young
September 14, 2018