Campaign of the Week: Cocainenomics Source: Wall Street Journal Why we like it: This feature in the Wall Street Journal gives readers a deep dive into the world of cocaine economics and the life of Columbian drug lord Pablo Escobar. The content, sponsored by Netflix, who recently launched their newest series about Pablo himself – Narcos – is a great combination of engaging text, video clips and and visuals that… Continue reading
Campaign of the Week: Investing in the Future 200 Years in the Past Source: New York Times Why we like it: This content posted in The New York Times for Franklin Templeton Investments gives us an insight into Benjamin Franklin and his views upon money and the importance of investing in the future. This is a custom feature that takes the reader through text, visuals and photos. The content… Continue reading
Campaign of the Week: This global tech company is changing the way people fly, drive, and watch sports Source: Business Insider Why we like it: This Panasonic presented Business Insider post is our campaign of the week due to several reasons; it’s a great connection between brand, publisher and content. It’s a straightforward approach to content that doesn’t rely on bells and whistles and lastly it shows all the… Continue reading
Campaign of the Week: A Public Transformation Source: New York Magazine Why we like it: This is one of our favourite NY Mag sponsored pieces to date. It’s sponsored by TNT’s new cop-and-crime series Public Morals (set in the 1960’s). The connection to the content is made through imagery of how New York City’s culture has changed dramatically over the last 50 years. A brilliant example of how… Continue reading
Campaign of the Week: We Gave Southern Barbecue an Aussie Makeover Source: Munchies Why we like it: This piece of content on Munchies, a Vice property, was presented by Budweiser. It’s a great fit for a piece of content that’s centred around American BBQ. It tied the brand to the content through the photography, which felt like a relevant and authentic approach.  Quote of the… Continue reading
Campaign of the Week: Sharks, zip lines, and the 13 absolute must-visit Vegas attractions Source: Thrillist Why we like it: A list of the must see attractions in Las Vegas over Summer. What we like about this piece, is that it shows a well known destination, with a different perspective. Using a list format, with high quality photos and snappy commentary that works perfectly for the Thrillist audience.  … Continue reading
Campaign of the Week: Sowing the Seeds Source: The New York Times Why we like it: A great piece of work by Ford in both content and design, leading the way for greener plastics.  Making a stand for a worldwide concern we can no longer ignore. Notable Mention: 5 best practices for getting mobile users to pay attention to your native ads  Quote… Continue reading
Campaign of the Week: The secret to truly understanding people? Meeting many different kinds and seeing what’s universal. Source: Upworthy Why we like it: This is a sponsored piece about the kindness in people. A really interesting intersection between Upworthy and Airbnb.  Linking the two together promotes a sense of community for the Airbnb brand. Quote of the Week Native … is a torrid growth pace“… Continue reading
We are seeking a junior product manager to join our team. It’s a generalist sort of role including: product design, management and some hands on marketing. Your background is probably in a range of design fields, prior people have come from industrial, to print, to digital. Day to day includes: – Management of product Nudge, from a design & user perspective – Leading the design of collateral (from digital to print) – Product marketing: content, social & advertising –… Continue reading
Campaign of the Week: CH25 – Cadillac A showcase of creators and innovators from a broad range of disciplines who are currently working to drive the world forward. Source: Cool Hunting Why we like it: A series of quotes and articles about the next generation of innovators with simple but well executed design. A creative way to share the future of our design industry and emphasize that Cadillac will be with us… Continue reading