Native advertising is ads that are designed to fit the form and function of the websites they exist in. You can see some examples here. How do they work? For in-feed type ad units, the campaign set up process goes like this: A URL or piece of content is put in to a native ad generator, which generates a customized ad, or multiple variations, that will fit across different sites and devices. This is then ad-served by a native ad… Continue reading
Not all native advertisers should do content marketing but all content marketers should do native. Why? If you are doing content marketing, you reach a point whereby you need a fresh audience, new eyeballs on what you’re working on. That’s where native works really well, to bring in distribution (through in-feed) and context/relevance through buying content. All effective content marketers will get to this point. However, not all native advertisers can do content-marketing whether it’s resourcing, return on investment, or simply put… Continue reading
It’s been a big year for native advertising and the content which drives the industry. Each week we feature a campaign of the week, so we thought we’d end the year with a summary of the best of the best we’ve seen. Visit Intel by Nudge, a platform which has all of the world’s branded content organized in one place. Most Creative: Cocainenomics by WSJ for Netflix Netflix & WSJ smashed it out of the… Continue reading
Have you ever woken up in the morning, rolled over, opened Facebook and clicked a few links? Chances are you have, and if you’re like me, you read and hit the back button. Scroll and click another link. Or, you’re on your computer, open a million tabs, and read the content later. Only to close the tab. This is how we consume content now. The internet is less of a journey from site to site, and more that we go… Continue reading
Campaign of the Week: GP100 – Excellence. Innovation. Craftmanship Source: Gear Patrol Why we like it: Creating a native gift guide for Christmas is an ideal way to bring value to readers during the holiday season. This gift guide from Gear Patrol presented by Eddie Bauer includes the top product picks of the year. It includes an Eddie Bauer jacket and subtle but effective… Continue reading
So, you’re probably looking for a solution, that goes above and beyond what your core analytics suite has offered, to track and measure your sponsored content. And this is exactly what Nudge has built, a purpose built toolkit for tracking, measuring and optimizing your paid [native] content. Traditional analytics have been built for optimizing websites, not necessarily content. Even then they’re not comprehensive enough for clients demands. Have you ever found yourself spending hours on a simple request from a… Continue reading
Campaign of the Week: LIFEHACKER GIFT GUIDE Source: Gawker Why we like it: Struggling with what to get a DIYer for Christmas? This gift guide presented by Philips Norelco in Gawker, gives you a few tips on the perfect gift for your lifehacker friend. It includes a list of nifty toolkits and smart products, presented with linked buying options to various retailers. A perfect native Christmas… Continue reading
Campaign of the Week: 11 Reasons Black Friday Is An Actual Workout Source: Buzzfeed Why we like it: Afraid you will feel bad after eating all that food on Thursday? Don’t worry, Buzzfeed gives you 11 reasons why Black Friday is a real work out with this sponsored post by Pedialyte. Quote of the Week Publishers say they’re not out… Continue reading
Campaign of the Week: Working Better: Bite-sized ideas and wisdom from Xerox Source: The Atlantic Why we like it: This Atlantic and Xerox custom feature is on brand, a great publisher fit and drives real utility. The post has ideas for businesses to become more aligned, productive and agile. It gives readers digestible insights from Xerox, based off their new book ‘Working Better’ and positions… Continue reading
Campaign of the Week: Congratulations T Brand Studio to your 100th paid content post! Source: New York Times Why we like it: GE and The New York Times tackle the subject of ‘How Nature Is Inspiring Our Industrial Future’ in their latest piece of native content. In fact this is the 100th piece of sponsored content, since T Brand Studio launched 2 years. The post… Continue reading