Edition #396 Spotify to buy TikTok? Kottke turns 25 and Lifehacker sold. TikTok has been told to divest its US business, in light of security concerns about its data. Notably the US has asked TikTok to do this before and backed down. It’s hard not to see this as a bit of a geopolitical baton. Which it is. But Matt Weinberger of Insider Tech put out a tweet Wednesday morning, who would be the funniest company to… Continue reading
Nudge is a web analytics platform that is focused on attention and engagement from audiences. Tracking scroll metrics comes out of the box. Read on to see how to enable scroll analytics for your experience. You might use this for content marketing, native / programmatic advertising or just understanding how audiences scroll through your pages.  Sign up to Nudge First you need to sign up to Nudge, click the sign up button. Enter your email and a… Continue reading
Content marketing strategy is a marketing strategy that seeks to leverage content marketing to deliver on an organization’s marketing objectives. The plan of action, enables organizations to be more effective in their content marketing efforts and communicate areas that they want to change. Elements of a content strategy are: Objective, what it is you are trying to achieve. Audience or target market, who you are trying to impact. Insights or… Continue reading
Content retargeting is serving content ads to people who have already read your content. It’s a new tool in the content marketers toolkit and allows you to manage your content funnel more effectively. Matching content to the buyers journey. For example: Someone reads your thought leadership piece. You then retarget a summary of your industry research. For those that read that research you retarget some of your latest case studies or customer interviews. The intention being to shift someone closer to being… Continue reading
Edition #395 LinkedIn launches collaborative stories (with AI prompts), FTC issues guidance on usage of AI terms and a new AI conference. Events are back, well, the ebbs and flows of events are back. Earlier this week, I was catching up with a friend, then we were off to some industry drinks, in parallel there was another set of drinks and another event. It felt very pre-covidy New York, where lots was happening and all at once. And that… Continue reading
In this post, we cover some of the latest content marketing tactics, but also some of the tried and tested. Do check out our ROI of content, it may be that you are already doing the right things and just need to make some adjustments to your content strategy, or how you frame success. Do also read our article on the factors that drive content ROI.  What is the difference between a tactic and a… Continue reading
Marketing analytics is a dynamic continuous feedback loop on how a company is performing in their market. It canvasses brand; commercial; market & performance. The process involves collecting, processing and analyzing data, to enable marketers to make data-driven decisions. Marketing analytics software is the measurement & analysis of marketing activities. With the resulting data served up through an online dashboard where marketers can retrieve and analyze it. Marketing analytics is a crucial process for determining return on investment of marketing… Continue reading
Each week we collate the best work in the industry, and share examples from SAAS companies doing content marketing effectively.  ASANA TheWorkback ASANA sponsored the Workback as part of their content marketing strategy. This enables them to have different types of conversations, and link back to ASANA.  SalesForce Plus An innovative example of content marketing, SalesForce launched their own streaming channel! SalesForce Plus. And they work with partners to co-create the content. CloudFlare… Continue reading
Attention analytics aims to accurately measure how much attention a customer is paying attention to a marketing or advertising initiative. Attention is a metric that Nudge measures to enable marketers to see how customers are engaging with them. This post includes: What is attention analytics? What are attention metrics? Why are attention metrics important? Common attention metrics Common metric comparisons What attention metrics can you use on programmatic? What are the best practices… Continue reading
Content hubs are a collection of pieces of content on a particular topic or theme for a brand. It could be a collection of different types of content, created or syndicated content. Content hubs enable marketers to create areas where they can have a particular conversation with their audience. It’s an effective tactic and creates a home for content, so that marketers can meet the customers where they are. And gives them freedom to adjust the tone & frequency. Wheres… Continue reading