Analytics

You’ve never paid for measurement before, what should you pay?

But wait you say, I have never paid for analytics before, I have always used free solutions available. You’re not alone, with some of those free solutions retiring and moving to more complex offerings. Many are left wondering what to do. To invest the time to upskill and use the more complex functions, or to evaluate other tools. Paying nothing is hard to beat (which is why Nudge has a free tier). But the problem with not paying anything for… Continue reading

Ben Young
Ben Young
February 15, 2023
Analytics

Why does your traffic go up when you swap analytics systems?

Often traditional analytics have been blocked by ad blockers and/or use the data in a way that consumers have chosen to block them. That means, often when you swap analytics, your total traffic goes up. Why? Because you are now measuring more of your audience. The second reason is speed. Mobile users and users that leave the page quickly may not be counted by traditional analytics which load slower. Newer analytics which load faster, end up counting more of your… Continue reading

Ben Young
Ben Young
February 13, 2023
Analytics

Ways to use Nudge

Some of the ways we see people using analytics: Pin the dashboard, as a tab, and visit each day to see how performance is going today. To identify urls that need improvement, or see how your content is performing. To get insights onto how customers are engaging To prove the ROI of efforts To predict the success of future projects, using older data To build benchmarks To help articulate to others how well your work is doing To justify current… Continue reading

Ben Young
Ben Young
February 13, 2023
Analytics

Bounce vs Traditional Bounce

Traditional bounce rate requires a user to click another page to not bounce. Yet in many circumstances if someone reads the content and hits the back button, that experience did its job. Nudge bounce looks at how long or how far through the content they engage. If a user doesn’t engage and leaves within 5 seconds, it counts as a bounce. After all, you create experiences to engage, if it engages that shouldn’t count as a bounce. This methodology gets recorded… Continue reading

Ben Young
Ben Young
February 13, 2023
Analytics

Guide to eCommerce Analytics

Ecommerce analytics is the process of collecting, processing and analyzing data around an ecommerce store. Depending on the tool used, this could be a combination of customer, web usage and purchase data. This post details an introduction to eCommerce Analytics.   This post includes: Common metrics used in eCommerce Example eCommerce analytics dashboard How do they analytics work How analytics increases sales Use cases Why are they important? What are the limitations? How… Continue reading

Ben Young
Ben Young
February 10, 2023
Commentary

Austerity Measures

Edition #392 On austerity measures, the easing economy and Uber Ads. All this and more in this weeks note. You may recall my top trend of the year was getting back on the tools. This week Bloomberg reported that Meta is asking many managers to get back to making things or leave. Yet another sign of, getting back on the tools. Austerity is the way. https://giphy.com/gifs/disneyplus-star-wars-the-mandalorian-madalorian-Ld77zD3fF3Run8olIt It’s also where companies are focusing, how can we get… Continue reading

Ben Young
Ben Young
February 10, 2023
Analytics

Enterprise Benchmarks

As part of our Enterprise services we offer Benchmarking. This is a part of the dashboard which shows you your benchmarks. And is part service. Nudge is able to provide benchmarks of data it has collected. There is a minimum data size, typically a quarter worth of work, to establish meaningful data. Outliers are removed, and/or an alternative set of benchmarks is included, if data outliers reflect the actual business reality. Analytics benchmarks are particularly powerful for enterprises managing… Continue reading

Ben Young
Ben Young
February 6, 2023
Analytics

Guide to Website Analytics

Website analytics is the process of collecting and processing data on usage of a website. Analytics platforms gather this data and show it in an online dashboard. Often this is done in or close to real time. This is an important process to understand how people are interacting with your website. Website analytics is the original digital analytics and paved the way for many different types of analytics over time. Yet it remains a solid staple and reliable tool for… Continue reading

Ben Young
Ben Young
February 6, 2023
Commentary

Sherman Act

Edition #391 On how liquor companies can’t own the outlets they are sold in – and what that means for Google. AI content and loads of stories this week. I’m on page 33 of the Department of Justice’s complaint against Google and its practices in the ad tech space. It is worth giving it a read, to see exactly what the complaints are and their rationale. It is also curious, to see how a narrative can be… Continue reading

Ben Young
Ben Young
February 3, 2023
Analytics

On July 1, 2023, this property will stop processing data.

You may have logged into Google Analytics and found this notice: On July 1, 2023, this property will stop processing data. Starting in March 2023, for continued website measurement, you should create a new Google Analytics 4 (GA4) property, or one will be created for you based on your original property and reusing existing site tags. The transition is underway from Universal Analytics to GA4. Many folks are taking this opportunity, to also explore other analytics solutions like… Continue reading

Ben Young
Ben Young
February 1, 2023