Strategy

How Nudge Enables Content Sales Teams

  At Nudge, we talk to brands, publishers and agencies every day. Here are some of the challenges we’re hearing in the marketplace.   Advertisers aren’t renewing their native ads due to a lack of data and understanding of performance; they aren’t sure what ROI they’ll get from a buy.   Publishers need to meet clients’ demand for a proof of performance before they invest.   Pressure mounts on publishers to provide advertisers with fool-proof/original… Continue reading

Gustaf Stenlund
Gustaf Stenlund
March 2, 2017
Product Updates

Request a Customized Native Ad Report

  Within the Nudge dashboard clients can now access customized reporting.   For the last 3 years clients have been coming to us directly to request custom reports. For example they want to know insights to optimize the campaign, in-depth end of campaign reports, category insights and custom data requests such a data split by geo region.   To help clients we’ve now automated this, so that within the Nudge dashboard you can… Continue reading

Gustaf Stenlund
Gustaf Stenlund
February 24, 2017
Product Updates

Nudge works with DoubleClick

  DoubleClick is used by the vast majority of leading advertisers, agencies and publishers, and some of the things we keep hearing in the market are:   a. As an agency or advertiser we’re already supplying everything through DCM and would like our content analytics to be wrapped up in this. b. Some publishers aren’t able to install the code directly on the page but we can install via DCM.   Follow this… Continue reading

Gustaf Stenlund
Gustaf Stenlund
February 24, 2017
Strategy

Build The Perfect Content Distribution Strategy with Post-Click Metrics

  As a marketer, you are used to spending your time slaving away on your laptop, liaising with creative agencies, going back and forth to the graphics team to nail that particular infographic – sadly, no matter how great your content is, it simply won’t make any difference if your distribution strategy isn’t on point.   A growing numbers of advertisers and publishers that we talk to feel like they have tapped out in terms… Continue reading

Gustaf Stenlund
Gustaf Stenlund
February 15, 2017
Branded Content, Product Updates

Why Real-Time Analytics are Vital for Your Native Advertising Campaigns

  Put yourself in this situation: you have just launched a new campaign and you can see that your content is live, the publishers are distributing it and money is being spent. As an advertiser you’d typically have to wait for a minimum of 24 hours (it’s actually seven days for most advertisers) before you’ve been sent a report from your publisher. This means that you have absolutely no idea how your campaigns are doing, you can’t… Continue reading

Gustaf Stenlund
Gustaf Stenlund
February 9, 2017
Analytics

How Nudge Content Attribution Gives Brands An Edge

  Proving that consumers take action is the ultimate proof point. Marketers are too often lead to believe that a conversion has to be a final step in the buyer journey; that’s not entirely true. ROI metrics has been, and still is the number one problem for content marketers. However, this is no longer the case for Nudge customers (read more about it here: Native Can Convert). Conversion is the ultimate proof point that a campaign… Continue reading

Gustaf Stenlund
Gustaf Stenlund
February 2, 2017
Strategy

How You’re Flying Blind Without Benchmarks

As a marketer, it’s so easy to find yourself in a situation where looking at performance metrics just turn into a bunch of meaningless numbers. And even if your metrics tell you how you’re performing compared to previous weeks/months/years, you still don’t know what you should be able to achieve within your industry and/or vertical. Without a bigger picture you’re in danger of riding into battle with your competition, blindfolded.   Speak to a member of the… Continue reading

Gustaf Stenlund
Gustaf Stenlund
January 26, 2017
Native Advertising

How to Win at Native Advertising Before You’ve Even Started

  Have you ever wanted to predict the outcome of a native advertising campaign before it’s even been set live? A client of ours recently decided to find out, and so can you. It really doesn’t matter if you’re a veteran in the field of Native Advertising or just getting started – anyone would benefit from doing this.     This particular client of ours placed Nudge across all of their owned… Continue reading

Gustaf Stenlund
Gustaf Stenlund
January 19, 2017