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Artificial intelligence has gained a lot of attention over the last decade, but based on Google Trends search data, it wasn’t until the autumn of 2016 that the hype really lifted… …Today, we already see this in things like AI music recommendations, flight simulators and driverless cars. Our initial experiments at Nudge, hints at the intelligence layer we’re building, and the latest addition to the dashboard has been our Executive Notes. Continue reading
With Nudge, marketers now have a connection from behavior, to demographics, to purchase intent. This means that they now have the full view of exactly how impactful your content is on your audiences, from start to finish, and where you need to optimize in accordance with the business objectives. Nudge demographics looks at metrics such as attention minutes, gender and age. It’s one of many of our latest… Continue reading
Nudge’s aim is to help people get more value from their content. One of our solutions gives clients an insight into industry benchmarks (traffic sources, scroll, attention minutes etc.), which are backed by data accumulated from all the hundreds of native content campaigns we track across the board, each month. We’ve recently been looking into which traffic sources that are driving the highest quality traffic, versus those that do not,… Continue reading
In this post, we look at what the first few weeks of Nudge looks like, from implementation, resources & reports, to when you’ll see initial campaign data flow through. For short term engagement, the process is accelerated; this post reflects the setup of what long-term engagement with Nudge is like. Contact your Nudge Account Manager today, to get started with Nudge. If this happens to be… Continue reading
Cannes Lions Festival of Creativity 2017 has now passed us by and we wanted to share our key learnings. Ben Young, our CEO & Founder has previous to this made notes about key takeaways from the festival from a native advertising perspective, which you can find here. We were there from Sunday to Wednesday, went along to interesting talks, had an award entry, but were primarily at Innovation Lions to do business, build relationships, meet new people and… Continue reading
It’s not that you don’t know how to optimize, it’s finding which smart optimizations there are to make on your content. Nudge is built from the ground up on two key values, transparency and efficiency. The platform gives you the transparency to deliver efficiency in your content marketing. And better efficiency is going to drive your content marketing ROI. The challenge for content marketers is that it’s hard… Continue reading
Facebook marketers are constantly searching for quality, as well as for greater campaign transparency. As we previously touched on in our first post on the Nudge Facebook integration, quality distribution is a common challenge for Facebook Marketers. But exactly why is it a challenge…? …Facebook optimizes distribution toward CTR, which can work, but the truth of the matter is that for most marketers, it’s a method… Continue reading
Many advertisers are still in the dark of how to use native content to drive offline sales. In this post we’ve put forward a foolproof framework for brands looking for indicators of purchase intent. The ability to measure purchase intent on content, and to prove that consumers are taking desired actions (i.e. most often a purchase or conversion), is a brand’s ultimate proof point. Brands need to start identifying purchasing… Continue reading
To learn how to get started with Nudge, simply follow these links: How to get setup Advertisers Publishers How Nudge pays for itself Advertisers Publisher For further questions, simply schedule a call with a Nudge account manager today. Continue reading
Over the past few years, ad-blocking technology has had massive boost in consumer adoption, seeing a 30 percent growth spurt in 2016 alone. At the same time, both banner and interstitial ads have seen declining appeal from consumers and advertisers alike. They are often perceived to ruin the user’s browsing experience, leading to bad results for the advertiser. 10 years ago, B2B agencies weren’t a thing – but they have grown significantly off the increased demand. All businesses now… Continue reading