Amateur GA user can’t see average time on page metric in GA4
Time on page is an outdated metric but platforms like Google Analytics still offer it. Time on page measures the difference between when opens a webpage and then clicks another link. Or opens a new tab and visits the same domain. A common fallacy is that time on page represents all users, when it only captures those that complete those actions. So it is not reflective of an overall audience. It tends to skew up. Newer platforms like Nudge measure… Continue reading