Edition #414 We used to hear about agencies all the time, but no more? Threads partnerships & MrBeast tweets. One of the first agency parties I went to had a snow machine, in summer! It was the last hurrah I guess before the 08 crash. And even then agency folks reminisced of the prior glory days. I share that because it feels like we don’t hear about agencies anymore. It used to be we heard about them… Continue reading
Sponsored content plays a vital role in the media mix. But often requires nuance in measuring it, determining its success and ROI to the campaign. To measure sponsored content, requires specialist analytics, like Nudge. Using tracking code, embedded in the content. Then enables real time analytics on the performance of the sponsored content. Example of a sponsored content dashboard collecting data & insights. Getting access to the data in real time means advertisers can adjust media mix… Continue reading
Custom content is by definition custom and hard to put into a regular bucket. Yet it provides a vital role in any advertising campaign. The custom parts can be the home, or the hub, or help fill gaps in the media plan. To measure custom content, requires specialist analytics, like Nudge. Using tracking code, embedded in the content. Then enables real time analytics on the performance of the custom content. Example of a custom content dashboard collecting data &… Continue reading
Edition #413 Brand partnerships, Threads meets the open web and a new entrant into adtech? Hint its Sports. A tid bit from the MediaMath sale was that Sports Genius had also bid. A sports data company coming into advertising, or exploring ways to do it. Makes sense. Another in the trend of verticalized solutions. Threads opened up to the web, it feels funny that this was such a demand, but the web/desktop is where a lot… Continue reading
Edition #412 On Disneys zeal for creating too much content, MrBeast & Puck raises $10m. Our thoughts go out to anyone affected by the fires in Maui. This week I answered a few questions for Attention Matters, thanks to Matt for pulling it together. Stories index a bit more towards streaming this week, with the recent earnings. But it is summer so things are a bit quieter for a few more weeks. The Paramount commentary was good,… Continue reading
Edition #411 TikTok’s brandformance, static posts, Idris Elba and have you seen the Cheech & Chong ads? This week from a train, going through the longest tunnel in Europe – Gotthard Base Tunnel. We’ve had a lot of earnings recently, Alphabet, Meta, Uber. And it seems optimism is up for the second half of the year. At least when it comes to advertising. Uber, now profitable, has expectations of exceeding $1b/year in ad sales in… Continue reading
Imagine if you only measured users that don’t make mistakes, it would present a more cheery picture of reality right? The problem is with slower code, that’s what happens. If every user is patient, fully loads the page, doesn’t click away fast, nor swaps tabs, or loses connectivity. Then they would all be counted by analytics. However in the real world, over a population of users these issues are commonplace. And in these scenarios, analytics code may not load. Providing… Continue reading
Edition #410 Kids versions of sports events, TikTwitter & Alf is making a comeback? First edit from an airport in a while! Last week I mentioned the Twitter thing, where Elon is using attention to measure the success of the app. And also, there was an eMarketer on how if you look at Metas share of attention vs its spend, marketers should be assigning a lot more to Meta! Kind of Mary Meeker vibes. And I… Continue reading
Edition #409 Because isn’t everything Barbie this week? On Threads, will it make it and something from us. Been a couple of weeks between notes – with school ending and then a family break – I am about. In fact from the other side of the pond this week! As always, a lot has happened. Last week I shared a little PDF I created – mainly after enough people asked me about it. It’s called the New Growth… Continue reading
Edition #408 WordPress.com launches paid newsletters, the origin of the newsletter and what does the hype from Cannes mean? I had thought with much of the vocal folks of our industry in Cannes, that the news would stop. But, as they say the news never stops. Last weeks note hit a snafu, if you missed it, read up here on Speed. WordPress launched their Substack competitor or rather features to help with it. You can imagine… Continue reading